We've been calling for a ban on payday loans on children's TV. The risk is they effectively groom a new generation of children, normalising, legitimising and mainstreaming this dangerous type of niche borrowing.
Marketing is at the core of these loans, which cause many people pain and misery.
They're slick, fast, efficient technological plays, the crack cocaine of lending that have created a market that didn't really exist five years ago - and sadly our lack of regulation means they thrive here while other countries have far more effective controls.
To hear the Leader of the Opposition pick up the cudgel is a joy.
More top news
Defending champions Arsenal squeezed into the FA Cup final despite a spirited fightback from Reading, who forced extra-time
A detective who led investigations into the Valley Parade fire tells ITV News there is "unequivocal" evidence the disaster was an accident.
Tonight will start off clear in many areas, but cloud will increase from the east overnight, bringing some light and patchy rain.