We've been calling for a ban on payday loans on children's TV. The risk is they effectively groom a new generation of children, normalising, legitimising and mainstreaming this dangerous type of niche borrowing.
Marketing is at the core of these loans, which cause many people pain and misery.
– Martin Lewis, the founder of MoneySavingExpert.com
They're slick, fast, efficient technological plays, the crack cocaine of lending that have created a market that didn't really exist five years ago - and sadly our lack of regulation means they thrive here while other countries have far more effective controls.
To hear the Leader of the Opposition pick up the cudgel is a joy.