We've been calling for a ban on payday loans on children's TV. The risk is they effectively groom a new generation of children, normalising, legitimising and mainstreaming this dangerous type of niche borrowing.
Marketing is at the core of these loans, which cause many people pain and misery.
They're slick, fast, efficient technological plays, the crack cocaine of lending that have created a market that didn't really exist five years ago - and sadly our lack of regulation means they thrive here while other countries have far more effective controls.
To hear the Leader of the Opposition pick up the cudgel is a joy.
More top news
The shortest man ever to have been measured has died aged 75, Guinness World Records has announced.
Britons have stepped forward to offer help to refugees after a photo of a drowned three-year-old boy prompted an outpouring of support.
A One Direction fan said she was delighted after Harry Styles grabbed her posted during a concert and corrected her grammar.