Researchers at the University of Sheffield said women in the UK feel stigmatised by breastfeeding, despite being aware of the "breast is best" health message.
Despite numerous attempts to encourage new mothers to breastfeed their babies, rates remain stubbornly low in parts of the UK.
- 34% of UK babies are breastfed at six months
- Only 1% of babies are exclusively breastfed at this stage - despite recommendations from the NHS that breast milk contains all the nutrients a baby needs at this stage of development
The new study aimed at looking at ways to encourage more women to breastfeed by offering vouchers will be trialled in Derbyshire and South Yorkshire - in areas where breastfeeding uptake rates are low.
If the mothers breastfeed their children for a full six months they will receive £200 shopping vouchers - half for supermarkets and half for high street stores.
The vouchers, which are being funded by the National Prevention Research Initiative, will be distributed in five stages of £40 each.
More top news
A man has claimed he robbed a bank to fund cancer treatment for his young daughter who suffers from a rare from of eye cancer.
Presenter Sue Perkins took the Culture Secretary to task over BBC cuts after ambushing him as he ate his dinner.
War veteran Paul Royle died at a Perth hospital on Sunday following surgery on a hip fracture.