A number of new mothers are to be paid to breastfeed their babies as part of a new research project examining whether or not uptake rates will increase if the women are offered financial incentives.
The scheme, which will see women being given vouchers for Matalan, John Lewis and Mothercare, as well as supermarkets, is examining ways to boost low rates of breastfeeding.
The new study is to be trialled in Derbyshire and South Yorkshire - in areas where breastfeeding uptake rates are low.
More top news
Northwestern Scotland and Northern Ireland face a rain-hit weekend, while the rest of Britain enjoys some bright but generally dry weather.
All this week while reporting, I have been taking photos. They offer powerful portraits of the lives affected by the desperate outbreak.
Some of the world's biggest football clubs will ask FIFA to move the 2022 World Cup to spring.