A number of new mothers are to be paid to breastfeed their babies as part of a new research project examining whether or not uptake rates will increase if the women are offered financial incentives.
The scheme, which will see women being given vouchers for Matalan, John Lewis and Mothercare, as well as supermarkets, is examining ways to boost low rates of breastfeeding.
The new study is to be trialled in Derbyshire and South Yorkshire - in areas where breastfeeding uptake rates are low.
More top news
Major changes are expected to be unveiled at the secretive state's rare Congress meeting - but journalists were shut out as it got underway.
The Welsh reality star has suffered a debut election defeat - and revealed he had a tough time on the campaign trail.
Labour strongholds tended to remain so - apart from a major loss for the party in Dudley.