A number of new mothers are to be paid to breastfeed their babies as part of a new research project examining whether or not uptake rates will increase if the women are offered financial incentives.
The scheme, which will see women being given vouchers for Matalan, John Lewis and Mothercare, as well as supermarkets, is examining ways to boost low rates of breastfeeding.
The new study is to be trialled in Derbyshire and South Yorkshire - in areas where breastfeeding uptake rates are low.
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It was a cloudy start across many eastern areas first thing. However, Sunday shaping up to be a warm sunny day for most.
Former Work and Pensions Secretary Iain Duncan Smith has David Cameron should remain prime minister even if Britain votes to leave the EU.
Tony Blair has said Leave campaigners are focusing on immigration "because they've lost comprehensively the debate on the economy".