The England batsman, who is on the brink of winning his 100th Test cap, has been confronted with headlines about his arrogant nature in the Australian press since his arrival in the country.
Speaking at a news conference, Pietersen said: "I can't help people thinking I'm arrogant.I call it confidence - confidence in my ability - wanting to perform every single day.
"I call it confidence; you guys call it arrogance, because it makes for a better headline."
An Australian newspaper has banned the name 'Stuart Broad' replacing it with 'Stuart Fraud' after the Ashes controversy last summer.
Kevin Pietersen insists he is revelling in the exchange of insults between himself and the Australian press.