Alan Partridge Christmas lights displayed in Norwich

The design was created by Blinkbox using more than 10,000 lights and 50 metres of light rope. Credit: Jeremy Durkin/PA Wire/Press Association Images

The face of Alan Partridge has been illuminated in Christmas lights in his home town of Norwich.

A 30 ft version of the character's face is serving as the centre piece of Norwich city centre's Christmas decorations this year.

Partridge fans enjoying the switch on in Norwich City Centre. Credit: Jeremy Durkin/PA Wire/Press Association Images

The huge model has a moving mouth, and lightening engineers have programmed it to sing along to the 80s hit Cuddly Toy by Roachford, to which Steve Coogan mimed in his film, Alan Partridge: Alpha Papa.

The light sculpture fires powerful images from his eyes to project giant images of the character on to walls of nearby buildings. Credit: Jeremy Durkin/PA Wire/Press Association Images

Partridge's pal Michael (played by actor Simon Greenall) read out a note to visitors at the switch-on, which said:

"Dear people of Norwich, and to a lesser extent anyone here from Suffolk - welcome! I'm genuinely heart-broken not to be there with you, but it's quiz night at the Rose & Crown and I'm the designated driver.

"The electricity used to power the illuminations is enough to run a trouser press for over 25 years. Instead, it's powering an LED effigy of my face and body, lighting up the Christmas night just as the Archangel Gabriel did over two thousand years ago.

"I hope you have a wonderful festive season. A-ha."