Crowds await Xbox One midnight launch in cold London

Gaming enthusiasts have flocked to central London for the launch of the hotly-anticipated Xbox One.

Gaming enthusiasts got a taste of the new console.

With the launch of Sony's PS4 next week, Microsoft has a head start on its rival in the run-up to Christmas for its all-in-one entertainment device.

The Xbox One - which goes on sale at midnight - costs £429.99

Crowds await the midnight launch.

Game Changer: How PS4 and Xbox One will transform a growing British sector

London's Leicester Square was transformed into a fantasy world overrun by zombies from and a Roman legion from Xbox games.

Leicester Square was transformed into fantasy land.

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Global launch for Xbox One

The hotly-anticipated Xbox One has gone on sale across the world, with thousands of gamers turning out for the midnight launch. Microsoft claims the console is 'the best', ahead of rival Sony's PS4 release next week - in time for the festive rush.