Thousands of gamers flocked to the midnight launch of Microsoft's hotly-anticipated Xbox One in London, as the technology giant hailed the new console "the best".
Singers Plan B and Katy B provided the entertainment, along with performers dressed as zombies from Dead Rising 3 and a Roman legion from Ryse: Son of Rome, while England footballer Andros Townsend battled it out on stage with a competition winner.
With the launch of Sony's PS4 next week, Microsoft has a head start on its rival in the run-up to Christmas.
"We're proud and excited that Xbox One is going to be the biggest launch in Xbox history," Microsoft's Phil Harrison said.
More top news
The former wrestler has rocketed to the top of the Forbes list after a series of star turns but Hollywood's gender pay gap remains in place.
An ultra marathon runner has had an emotional reunion with the tiny stray dog who 'adopted' him mid-way through the 4 Desert challenge.
Tina Werner fell 10 metres to her death from a zip wire platform while living out her wish list.