Thousands of gamers flocked to the midnight launch of Microsoft's hotly-anticipated Xbox One in London, as the technology giant hailed the new console "the best".
Singers Plan B and Katy B provided the entertainment, along with performers dressed as zombies from Dead Rising 3 and a Roman legion from Ryse: Son of Rome, while England footballer Andros Townsend battled it out on stage with a competition winner.
With the launch of Sony's PS4 next week, Microsoft has a head start on its rival in the run-up to Christmas.
"We're proud and excited that Xbox One is going to be the biggest launch in Xbox history," Microsoft's Phil Harrison said.
More top news
Former Newsnight presenter Jeremy Paxman has said he no longer watches the programme but revealed he's a fan of dating show Take Me Out
Prince Harry will miss the birth of his new niece or nephew as he has flown back to Australia.
Myleene Klass is set to shock Countdown fans by giving a naughty eight-letter word as her answer on tonight's show.