Armoured vehicles delivered Microsoft's new Xbox One to a launch event in New York as US fans queued up to buy the eagerly-awaited console, which went on sale at midnight.
The Times Square event followed the same theme as an earlier launch in London, with actors dressed as characters from the Xbox One game "Ryse: Son of Rome" and as zombies from Dead Rising 3.
Dedicated gamers donned gloves and hats as they brave hours in New York's chilly autumn temperatures to ensure they got hold of the $500 (£309) console.
More top news
A list of commemorative events as the UK marks a decade to the day 52 were killed and hundreds injured in London terror attacks.
The veteran US comedian made the admission in a 2005 civil case, newly-unsealed court documents show.
Larger stores could be allowed to open beyond the current six-hour limit on Sundays under a relaxation of rules in Wednesday's Budget.