Microsoft's corporate vice president Phil Harrison - a former director at Sony - described the new Xbox One as "built for the future" as the eagerly awaited console hit the market.
Xbox One is a complete, all-in-one system which has the best games, the best online service in Xbox Live, the best entertainment experiences and is built for the future.
With the strongest line-up of games we've ever seen for a new console, pre-orders from fans across the UK are at unprecedented levels...
The games industry is evolving and growing fast, and we are proud to have so many British developers and creators helping to drive the new Xbox One era.
More top news
"The council's inspector judged there was an imminent health risk and an immediate voluntary closure of the takeaway was agreed."
Everything you need to know about the Zika virus - from how it spreads to travel advice.
Tottenham have reached an agreement with the Football Association to play their European fixtures at Wembley next season.