Official Brazil World Cup ball unveiled

The brazuca and World Cup trophy in the Parque Lage in Rio de Janeiro. Credit: Adidas

Adidas has unveiled the new brazuca, the official ball of the 2014 FIFA World Cup.

The brazuca was named in September 2012 after a public vote in Brazil involving a million football fans.

The name is a local term which means “Brazilian”, or to describe the Brazilian way of life. The colours and ribbon design of the ball panels symbolise the traditional multi-coloured wish bracelets worn in the country.

The brazuca sits in front of precious match balls. Credit: Adidas

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Adidas is launching @brazuca on Twitter, where fans will be able to track the build-up to the World Cup in Brazil through the eyes of the ball as it travels the world and offers an alternative take on the game.