Official Brazil World Cup ball unveiled

The brazuca and World Cup trophy in the Parque Lage in Rio de Janeiro.
The brazuca and World Cup trophy in the Parque Lage in Rio de Janeiro. Credit: Adidas

Adidas has unveiled the new brazuca, the official ball of the 2014 FIFA World Cup.

The brazuca was named in September 2012 after a public vote in Brazil involving a million football fans.

The name is a local term which means “Brazilian”, or to describe the Brazilian way of life. The colours and ribbon design of the ball panels symbolise the traditional multi-coloured wish bracelets worn in the country.

The brazuca sits in front of precious match balls.
The brazuca sits in front of precious match balls. Credit: Adidas

For the latest World Cup news see ITV Sport

Adidas is launching @brazuca on Twitter, where fans will be able to track the build-up to the World Cup in Brazil through the eyes of the ball as it travels the world and offers an alternative take on the game.

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