Record breaking figures for online sales in November

Online sales figures in November represented 19.9% of total non-food sales in the British Retail Consortium's survey - which is a record proportion for digital sales.

Online sales increased by 16% last month. Credit: PA

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The online growth was the best this year and, excluding December months, the best in three years.

The BRC said November's sales got off to a slow start but picked up in a big way in the final week.


Online sales up 16% last month

Online sales jumped by 16% last month as retailers gear up for a festive season in which one in five non-food products will be sold over the web. The whole retail sector reported sales growth of 2.3% in November compared with a year earlier.