Record breaking figures for online sales in November

Online sales figures in November represented 19.9% of total non-food sales in the British Retail Consortium's survey - which is a record proportion for digital sales.

Online sales increased by 16% last month. Credit: PA

Read: Cyber Monday - the 'busiest day for online sales'

The online growth was the best this year and, excluding December months, the best in three years.

The BRC said November's sales got off to a slow start but picked up in a big way in the final week.

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Online sales up 16% last month

Online sales jumped by 16% last month as retailers gear up for a festive season in which one in five non-food products will be sold over the web. The whole retail sector reported sales growth of 2.3% in November compared with a year earlier.