Lloyds Banking Group has said it will address "historic issues" in the taxpayer-backed bank after being fined a record £28 million from city regulator, the Financial Conduct Authority (FCA).
In a statement, Lloyds said:
"Lloyds Banking Group accepts the findings of an FCA investigation into its historic systems and controls governing bancassurance legacy incentive schemes for branch advisers, and has agreed to pay a fine of £28m.
"The Group launched its new strategy in 2011 to fully refocus the business on its customers. As part of that approach, the Group has been addressing historic issues and ensuring that customers get fair and appropriate outcomes.
"Lloyds Banking Group has co-operated fully throughout the enforcement investigation and has agreed with the FCA the next steps with regard to customers."
Lloyds was fined millions for incentivising its staff to sell customers financial products they don't need. So how much has changed?
A whistleblower has told ITV News he was under relentless pressure to "sell, sell, sell" during his time working at Lloyds Banking Group.