Svana Gisla, Head of Music Video at Black Dog Films - the company responsible for producing videos for Robin Thicke’s Blurred Lines and Miley Cyrus’s Wrecking Ball, says they champion artistic freedom.
In an interview with ITV's Tonight programme, she said: "What's offensive to one person is not offensive to another. You can’t ask an artist to conform to your own sensibility, I wouldn't ask you to conform to what I find offensive.
"As a mother, all I can say is I'm not necessarily a huge fan of all the images that we produce in videos but I'm a huge fan of the choice the artist has to make them."
Watch the Tonight programme 'Pop, Sex and Videotape' - Thursday, 7.30pm on ITV