Customers calling helplines to complain about faulty items or incorrect orders will no longer have to pay more than the basic rate, the Government has announced.
Consumer Minister Jo Swinson said the new right would end expensive premium 084 and 087 numbers for customers calling airlines, train operators and major high street and online retailers.
Many firms already offer freephone or basic rate numbers but consumers can find that some traders provide an 0800 or freephone number for pre-contract calls to attract new customers but then only offer expensive premium rate numbers when the product or service has been paid for.
The measure is to be included in the regulations implementing the Consumer Rights Directive, which is due to come into force in June 2014.
More top news
A new Harry Potter book is to be released on the character's birthday in July.
Customers reported needing medical treatment with one reportedly requiring stitches after being hit by glass from the ceiling lamp.
Police wanted to question Norman Williams over the suspected murders of his sister-in-law Sheila Jefferson and her husband Dennis.