Children risk being "groomed" towards using payday loans if adverts for companies like Wonga continue to be screened during TV shows aimed at young children, a group of MPs has warned.
The Business, Innovation and Skills (BIS) Committee recommended banning payday loan adverts during children's TV as it made the controversial financing look "fun" and "easy".
The committee heard evidence from consumer campaigners who warned that "cartoon puppets" used on payday lenders' adverts suggest that taking out a loan can be fun.
The average child aged four-15-years-old was bombarded by 70 payday loan adverts throughout last year, MPs said in their report.
The MPs' committee chairman Adrian Bailey said: "Children's programmes are simply not an acceptable place for payday loan adverts."
More top news
Police are investigating the death of a teenager who died shortly after an amateur boxing match held last night.
Labour leader says the UK "should not be afraid of debt or borrowing" as he urges the government to "stop dithering" and start investing.
A fundraising page for a Westminster terror attack victim has been taken over by JustGiving amid fears it was set up by a fraudster.