Children risk being "groomed" towards using payday loans if adverts for companies like Wonga continue to be screened during TV shows aimed at young children, a group of MPs has warned.
The Business, Innovation and Skills (BIS) Committee recommended banning payday loan adverts during children's TV as it made the controversial financing look "fun" and "easy".
The committee heard evidence from consumer campaigners who warned that "cartoon puppets" used on payday lenders' adverts suggest that taking out a loan can be fun.
The average child aged four-15-years-old was bombarded by 70 payday loan adverts throughout last year, MPs said in their report.
The MPs' committee chairman Adrian Bailey said: "Children's programmes are simply not an acceptable place for payday loan adverts."
More top news
Ex-football manager Harry Redknapp told undercover reporters his own players bet on the result of one of their own matches, it is claimed.
A soaking then sunshine this weekend
As Hungary prepares to vote in a referendum on the EU's resettlement of refugees, thousands of migrants remain in limbo on the border.