Wonga: 'Strict policy' not to advertise to kids

Controversial payday loan lender Wonga has denied it actively shows adverts during children's TV programmes, arguing it has a "strict, long-standing policy" not to advertise to young adults.

Wonga is well known for its TV ads featuring a trio of elderly puppet characters named Betty, Joyce and Earl who explain the process of taking out a short-term cash loan to viewers.

The idea that Wonga advertises on children's TV channels or programmes is a myth. We have a strict, long-standing policy not to advertise in this way.

– Wonga spokesman

Their denial came after a group of MPs called for a ban on payday loan adverts during children's TV shows.

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Renewed call to ban payday loan adverts during kids TV

More MPs have called for a ban on payday loan adverts shown during children's TV shows. The Business, Innovation and Skills (BIS) Committee felt the commercials would coerce children into thinking the loans were a "fun" and "easy" way to get money.