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Retailers slash prices for last-minute Christmas shoppers

Shops are reducing their prices for last-minute shoppers who are expected to flock to the high street today in what is thought to be one of the busiest retail weekends of the year.

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Millions flock to high street for Christmas sales

Millions of last-minute Christmas shoppers flocked to the high street today in one of the busiest retail weekends of the year.

Some stores cut their prices in an attempt to boost sales on the final Saturday before Christmas.

Shoppers in Oxford Street, London as they do last minute shopping on the last Saturday Credit: Jonathan Brady/PA Wire

Sally Eden, head of communications for the New West End Company, representing 600 retailers in Bond Street, Oxford Street and Regent Street, said: "There's a sense of urgency because Christmas is coming and this is the last weekend.

"It's the first time many people who have been working can get to the shops. There's also a sense they are looking to make their money go further".

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