Christmas 2013 has consistently outperformed 2012 on virtually every single shopping day this December, with online visits from Christmas Eve through to Boxing Day up from last year, a record breaking Cyber Monday and the emergence of the even busier Middle Cyber Monday.
Shopping habits are changing, with Christmas Day becoming a significant shopping day during the period.
As a result, we anticipate a more sustained shopping pattern during this period, moving away from the traditional peaks and troughs usually evident during holiday season.
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