There was a crowd of 3,500 festive bargain-hunters queuing outside Selfridges in London this morning with the first person arriving at the store at 11.30pm on Christmas Day, a spokeswoman said.
Long queues formed at Gucci, Mulberry, Prada and other various designer concessions within the store.
Online sales at Selfridges are up 110% on last year, she added.
More top news
A body has been found in the search for missing teenager Gaia Pope.
Money raised for a Down Syndrome charity by the mother of a little girl with the condition has been stolen in a suspected burglary.
A second mishap following last year's crash has left the world's largest aircraft with a torn hull.