Most Britons believe shopping in the January sales is not worthwhile because discounts are available all year, an ITV News poll has found.
According to the ITV News Index carried out by ComRes, seven in ten (71%) agreed that the concept of the January sales seems redundant, while more than half (52%) said the hassle of the sales was not worth the savings made.
Despite this, 61% of respondents agreed that it is possible to find genuine bargains in January.
More top news
Naa’imur Zakariyah Rahman meant to storm 10 Downing Street with explosives and a knife, the Old Bailey heard.
The announcement came after a meeting in Berlin to co-ordinate the two major powers’ positions on the future of the EU.
A 46-week parental leave, numerous nurseries and tax allowance are behind the trend.