Most Britons believe shopping in the January sales is not worthwhile because discounts are available all year, an ITV News poll has found.
According to the ITV News Index carried out by ComRes, seven in ten (71%) agreed that the concept of the January sales seems redundant, while more than half (52%) said the hassle of the sales was not worth the savings made.
Despite this, 61% of respondents agreed that it is possible to find genuine bargains in January.
More top news
More than a million adults in the UK may have been wrongly diagnosed with asthma, according to an NHS watchdog.
A whisky advert featuring David Beckham has been cleared by the advertising regulator.
Councils will have to cut money from services such as libraries because of the rising cost of caring for the elderly, a new report warns.