Most Britons believe shopping in the January sales is not worthwhile because discounts are available all year, an ITV News poll has found.
According to the ITV News Index carried out by ComRes, seven in ten (71%) agreed that the concept of the January sales seems redundant, while more than half (52%) said the hassle of the sales was not worth the savings made.
Despite this, 61% of respondents agreed that it is possible to find genuine bargains in January.
More top news
Eva Echeverria claimed she developed ovarian cancer from using the company's talc products like Baby Powder.
Thousands of gallons of waste, including rotting animal carcasses, are being dumped in the countryside, an investigation has found.
Rain in the north tonight, cloudy and humid in the south