Most Britons believe shopping in the January sales is not worthwhile because discounts are available all year, an ITV News poll has found.
According to the ITV News Index carried out by ComRes, seven in ten (71%) agreed that the concept of the January sales seems redundant, while more than half (52%) said the hassle of the sales was not worth the savings made.
Despite this, 61% of respondents agreed that it is possible to find genuine bargains in January.
More top news
Over the next 24 hours we are going to see snow and ice across many parts, although it is looking calmer from Sunday onwards.
A young grey seal found in a farmer's field on Monday is making progress say RSPCA staff. He's thought to have a head injury.
The UK economy, boosted by the inclusion of the sex and drugs industry in the calculations, is now the world's fifth largest, but only just.