Mothercare shares plunge by 30% after Christmas

Shares in Mothercare fell by 30% today after the chain fell victim to fierce Christmas price wars.

Shares in Mothercare slumped today. Credit: PA

Shares in the babycare products chain sank 126p to 294p after confidence in its turnaround plan was hit by today's profits warning.

Mothercare blamed a 9.9% plunge in UK sales on the "highly promotional" nature of the Christmas period and lower footfall.

Read: How tough times have changed our shopping habits

Advertisement

Mothercare's shares slump by 30% after profits warning

Shares in Mothercare have slumped by 30% as it issued an unexpected profits warning following a tough Christmas season. But Sainsbury's and Waitrose have said they have enjoyed their strongest ever festive periods.