Shares in Mothercare fell by 30% today after the chain fell victim to fierce Christmas price wars.
Shares in the babycare products chain sank 126p to 294p after confidence in its turnaround plan was hit by today's profits warning.
Mothercare blamed a 9.9% plunge in UK sales on the "highly promotional" nature of the Christmas period and lower footfall.
More top news
So will our Prime Minister really be brave enough to challenge the new President's views on women and minorities?
Another bitterly cold day after a freezing, frosty morning, not much change this afternoon
Nazanin Zaghari-Ratcliffe's five-year jail sentence is confirmed despite her husband's campaign to bring her home.