Sainsbury's posts busiest ever trading Christmas run-up

Sainsbury's enjoyed its busiest trading week ever in the run-up to Christmas, helping like-for-like sales in its latest quarter climb by 0.2%.

A shopper choosing Champagne over the festive period. Credit: Yui Mok/PA Wire/Press Association Images

Chief executive Justin King said the 14 weeks to January 4 had been a "very tough sales environment" but the supermarket managed to maintain its record of growth - after it was forecast to fall after 35 successive periods of expansion.

Mr King said the seven days prior to Christmas was the group's busiest ever trading week, with more than 28 million transactions.

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