Waitrose says it has seen its most successful Christmas on record after sales for the twelve trading days up to December 31 were up 6.5% on last year.
Total sales for the five weeks up to Christmas Eve was 5.4% above the same period in 2012.
It said it also recorded its most successful single day of trading ever after taking £51m on Monday December 23.
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Very windy with gales possible
Strong performance from world number 100 meant Great Britain very nearly dominated day one of the competition.
As a promotion Black Friday is flawed. While it whips up demand and redistributes it the event doesn't obviously generate additional sales.