Morrisons boss: 'Wish we'd launched online service sooner'

Morrisons has belatedly become the last major supermarket to provide online deliveries, as its boss admitted he wished they had started providing the service far earlier. New data appeared to show a record number did their Christmas shopping online.

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Breakdown of online non-food Christmas sales

Figures from the British Retail Consortium show how online sales in different types of goods fared:

  • Online clothing sales accounted for 21.2% of sales in December - an increase of 3% from last year.
  • Furniture and flooring products bought online represented nearly a third of all sales.
  • Electrical goods and toys came in at 14.4%, a fall from November's 15.5%.

The drop in electrical goods sales was attributed to consumers searching early on the web for in-demand Christmas products to get hold of them before they went out of stock.

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