Morrisons boss' surprise at online delivery popularity

The chief executive of Morrisons has told ITV News' Business Editor Laura Kuenssberg of his surprise at the popularity of online deliveries - and admits his regret over not launching the service earlier:


Dalton Phillips tells me he's surprised by how shoppers have gone digital 'I wish we'd started earlier' as he launches Morrisons online


Phillips admits they re being hit by discounters, not just move online and says customers more skint than this time last year

Watch the Morrisons chief executive make the supermarket's first online delivery


Morrisons boss: 'Wish we'd launched online service sooner'

Morrisons has belatedly become the last major supermarket to provide online deliveries, as its boss admitted he wished they had started providing the service far earlier. New data appeared to show a record number did their Christmas shopping online.