'One in five' non-food items bought online at Christmas

"One in five" non-food items bought this Christmas were purchased online, in what turned out to be a bumper year for festive internet sales, new figures have revealed.

Read more: Prices slashed at fastest rate for seven years over Christmas

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More people than ever bought Christmas presents online this year, the BRC said. Credit: PA

Data from the British Retail Consortium (BRC) showed online trade represented 18.6% of total non-food sales in December, up from 16.5% the year before.

BRC director general Helen Dickinson said: "More of us clicked into Christmas than ever before, with online non-food sales growth putting in its best performance since March 2010 and accounting for nearly 20% of spending.

"The surge in the use of tablets and smartphones last year, together with the ever-faster delivery times achieved by an increasing number of retailers, has provided a new spur of growth to online shopping."

Read more: Supermarkets report sales falls in run up to Christmas

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