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Blur's Alex James bids to launch 'Britpop' drinks

Britpop could be making a comeback in the form of alcoholic and non-alcoholic drinks if Blur bassist Alex James has his way.

The musician, who became a cheese maker before rejoining his band mates in 2012, has applied to the Intellectual Property Office to trademark a range of drinks with the same name that was coined in the early 1990s.

Alex James was famous for his boozing habits during Blur's heyday. Credit: Yui Mok/PA Wire

The term Britpop was used to describe the UK music scene at the time of a fierce rivalry between Blur and Oasis.

James, who has also covered food issues as a journalist and broadcaster, could have his application challenged by rival entrepreneurs.