Almost a fifth of parents (16%) believe their under 16-year-olds are "addicted" to gadgets, while more than a quarter (26%) say their children would feel lost without them.
– USwitch telecoms spokesman
The term 'early adopters' now has a whole new meaning, with today's kids knowing their way around the latest tech before they're out of nappies.
But parents really do need to keep tabs on what their children get up to online and lay out some ground rules or risk having to cover the cost of bills racked up by in-app purchases, particularly in seemingly 'free-to-play' games.
Almost three-quarters of parents (71%) limit the hours their children spend using technology.The study also revealed that more than one in 10 children (12%) have racked up unexpected bills by making in-app purchases on tablets and smartphones.