Having between six to 20 cigarettes a day is a social habit, almost a quarter of smokers believe, according to a new survey.
A survey of 2,000 smokers found that 24% class themselves as social smokers but more than one in three of these buy up to a packet a day.
Catherine Cox, primary care manager at The Co-operative Pharmacy, which conducted the poll, said: "Many smokers are convincing themselves they are consuming less tobacco than they actually are by classing their habit as a 'social' one."
"People see it as more acceptable to be a social smoker than admitting they regularly light up each day, even though our research shows that this is the case," she added.
More top news
Crisis talks are to be held on the future of curry houses as cheap supermarket deals and immigration rules threaten the £4 billion industry.
Rain expected in the next 24 hours - no surprise there with it being a Bank Holiday - but there'll also be some brighter skies in places.
The presenter's former bandmate failed to impress the judges with his rendition of OneRepublic's Counting Stars.