A South African man has attempted to harness the popularity of the latest social media craze to do some good.
Neknominate - the online drinking game which is said to have contributed to the deaths of two young men in Ireland - involves participants filming themselves drinking a pint of alcohol and then nominating two friends to do the same.
The process is filmed and then posted online. But Brent Lindeque decided that instead of filming himself drinking, he would film himself giving food to those in need. He then nominates two friends to do the same.
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In an exclusive interview with ITV News, 100 metre world champion Justin Gatlin also said that booing at the World Championships "did hurt".
The 26-year-old had just given birth to her third child and was being transferred to a different floor when the tragedy happened.