The next general election will be about capturing "the hearts and minds of Britain's youth", according to voting campaigners.
Jermain Jackman, a star of TV talent show The Voice, was speaking on behalf of the Swing the Vote campaign after it emerged 69% of young people did not believe in a voting boycott.
This is the moment for politicians to stand up and notice young people.
We have the capability to play a massive part at the next general election in 2015.
If the election in 2010 was all about the mums' vote, 2015 will be all about Cameron, Clegg, Miliband and Farage trying to win the hearts and minds of Britain's youth if they want to be walking into Number 10.
More top news
A team of detectives and specialists is set to begin a painstaking excavation of the area where Ben is thought to have gone missing in 1991.
The foreign secretary's suggestion last week's bombing of an aid convoy might constitute a war crime prompted an angry response from Moscow.
Goals from Charlie Austin, Dusan Tadic and James Ward-Prowse consigned Slaven Bilic's men to their fourth straight Premier League loss.