'Lethal' game shows need to address binge-drinking

The anti-binge drinking campaign group Alcohol Concern has responded to news of another death potentially linked to "Neknomination".

It is devastating for family and friends to lose someone in this way.

This lethal 'game' shows just how hard we have to work to de-normalise binge-drinking among young people.

But it's not just about young people. They take their cues from society's attitude to drinking and it's this we have to change for all our sakes.

Read: Police probe possible 'Neknomination' death in Wales

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Police probe possible 'Neknomination' death in Wales

Police investigating the death of a 29-year-old man from Cardiff are looking into whether the controversial drinking game "Neknomination" played a part in his death.