The anti-binge drinking campaign group Alcohol Concern has responded to news of another death potentially linked to "Neknomination".
It is devastating for family and friends to lose someone in this way.
This lethal 'game' shows just how hard we have to work to de-normalise binge-drinking among young people.
But it's not just about young people. They take their cues from society's attitude to drinking and it's this we have to change for all our sakes.
More top news
An officer who was stabbed in the eye as tried to stop the London Bridge attackers with his baton has spoken publicly for the first time.
Low pressure will keep the weather unsettled overnight and tomorrow with rain pushing continuing to push northwards.
Six-month-old Leena Belkadi and her sister Malak Belkadi, aged eight, both died from inhalation of fire fumes, an inquest has heard.