The anti-binge drinking campaign group Alcohol Concern has responded to news of another death potentially linked to "Neknomination".
It is devastating for family and friends to lose someone in this way.
This lethal 'game' shows just how hard we have to work to de-normalise binge-drinking among young people.
But it's not just about young people. They take their cues from society's attitude to drinking and it's this we have to change for all our sakes.
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Nearly 38,000 runners will hope to complete Sunday's London Marathon making it the biggest event in its 35-year history.
Rain across central Britain with longer, intense downpours with thunder in places this evening. A lucky few will stay sunny and dry.
Planning on going to the London Marathon tomorrow? Read our handy guide first!