The anti-binge drinking campaign group Alcohol Concern has responded to news of another death potentially linked to "Neknomination".
It is devastating for family and friends to lose someone in this way.
This lethal 'game' shows just how hard we have to work to de-normalise binge-drinking among young people.
But it's not just about young people. They take their cues from society's attitude to drinking and it's this we have to change for all our sakes.
More top news
The body of the young party activist was found by a railway after he made allegations of bullying within the Conservative Party.
More Border Force officers are needed to prevent people being smuggled into the UK, a former officer with the agency has told ITV News.
Norma Stokes will be sentenced at Liverpool Crown Court after pleading guilty to five counts of causing serious injury by dangerous driving.