Host mistakes Jackson for Fishburne in painful interview

Actor Samuel L Jackson has forced an American entertainment correspondent to endure an excruciating TV interview after the reporter confused him for fellow Hollywood star Laurence Fishburne.

Sam Rubin began the interview by asking about a Super Bowl advert - at which point Jackson realised the error and said: "I'm not Laurence Fishburne! We don't all look alike. There's more than one black guy doing a commercial!"

"You're the entertainment reporter for this station?" he asked. "And you don't know the difference between me and Laurence Fishburne? There must be a very short line for your job outside there."