The Local Government Association (LGA), which represents almost 400 councils in England and Wales, said social media operators such as Twitter and Facebook have a "responsibility" to display warnings over drinking craze Neknominate.
This is an utterly reckless and totally irresponsible craze which has tragically claimed lives. More should be done to highlight the dangers and persuade people not to participate.
We believe social media operators have a responsibility to provide health warnings to user groups and individuals.
The LGA is looking for these corporations to show leadership - and not ignore what is happening on their sites.
We are urging Facebook and Twitter executives to sit down with us and discuss a way forward which tackles this issue head-on.
More top news
Peter Pickering - who became known as the Beast of Wombwell - has been found guilty of abducting and raping a woman forty-six years ago.
Minibuses and removal vans have been at the Russian embassy in London as 23 expelled diplomats prepare to leave the UK.
This is now the fifth explosion in Texas in less than three weeks – four of which have taken place in the state capital, Austin.