Brit Awards organisers have apologised after four million TV viewers were shown the wrong video during a high profile public vote.
John Newman was one of five acts shortlisted for the best video category, which in a first for the ceremony featured a live "social media" vote to determine the winner.
But they managed to repeatedly show an entirely different video when they prompted viewers of the awards to vote on Twitter.
Newman had been in the running for his Love Me Again video, earning a place due to the promo's popularity on YouTube - but they actually broadcast the promo for his single Cheating.
He missed out to One Direction's Best Song Ever, considered to be the favourite for the prize due to the boy band's huge Twitter following.
In a joint statement, the production company Brits TV and broadcaster ITV said: "In the package, the voiceover referred to John Newman and graphics correctly referred to his video for Love Me Again, but regrettably a six-second clip of a different John Newman video was shown.
"The correct video in full was available to see via www.brits.co.uk, Twitter and all other official Brits social channels, and the Brits web address was read out during the show. Brits organisers have apologised to John Newman."