A third of parents say they have taken their children out of school during term time for a family holiday, an exclusive poll for ITV News has found.
Half of parents of children under the age of 18 (51%) and 42% of the public in general also confirmed they would do the same to benefit from cheaper travel prices.
The ComRes poll of 2,052 adults was conducted as MPs prepare to debate whether holiday companies should do more to keep the price of family getaways down when school is out.
The poll found more than half of British adults (54%) disagreed that a £120 fine for taking a child out of school was reasonable, compared to 30% who agreed with the council-imposed penalty.
More top news
A damp start to the working week with brighter weather for most later in the day
Having a longer pregnancy also reduced the risk of suffering from post-natal depression, a study found.
A gunman has taken two members of staff hostage at the MFA Bowl complex in Nuneaton, its chief executive Mehdi Amshar said.