Ladbrokes confirmed "an element" of executive pay would be "linked" to the company's ability to implement a responsible gambling agenda.
Speaking to Daybreak, Corporate Affairs Director for the bookmakers, Ciaran O'Brien, said the company wanted to "make sure responsibility runs through our organisation like a stick of rock".
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Two people have died after being involved in separate lightning strikes in Wales' Brecon Beacons today.
France's Champagne and Burgundy wine regions have been granted Unesco world heritage status, as the remit for the title broadens.
A largely dry night ahead for the UK, but showers are set to spread in from the west during tomorrow.