Ladbrokes confirmed "an element" of executive pay would be "linked" to the company's ability to implement a responsible gambling agenda.
Speaking to Daybreak, Corporate Affairs Director for the bookmakers, Ciaran O'Brien, said the company wanted to "make sure responsibility runs through our organisation like a stick of rock".
More top news
"Is Boris preparing to flounce out of the cabinet?" Not my question, but that of one of his senior ministerial colleagues.
The funeral of the Cranberries lead singer is due to take place today in her hometown church.
Rupert Murdoch faces a fresh setback in his bid to take full control of Sky through 21st Century Fox.