Ladbrokes confirmed "an element" of executive pay would be "linked" to the company's ability to implement a responsible gambling agenda.
Speaking to Daybreak, Corporate Affairs Director for the bookmakers, Ciaran O'Brien, said the company wanted to "make sure responsibility runs through our organisation like a stick of rock".
More top news
The body of Kim Jong-Nam has been returned to North Korea, more than six weeks after he was killed in a targeted attack.
Public sector organisations will have to publish information on any gender pay gap from Friday, in a bid to tackle discrimination.
Remarkably mild night for March