Ladbrokes confirmed "an element" of executive pay would be "linked" to the company's ability to implement a responsible gambling agenda.
Speaking to Daybreak, Corporate Affairs Director for the bookmakers, Ciaran O'Brien, said the company wanted to "make sure responsibility runs through our organisation like a stick of rock".
More top news
Delicately worded memo by then press chief from 1985 is among cache of newly released documents from former PM's private files.
Cloud and showery rain may linger across the far northwest throughout Saturday.
Supporters of the British man who is awaiting release from Guantanamo Bay spoke to ITV News about their concerns for his health.