Adidas halt sale of 'sexual' Brazil World Cup T-shirts

Adidas has said it will stop selling World Cup T-shirts after Brazil's authorities complained they linked "Brazil's image to sex appeal".

Adidas has said it will stop selling the T-shirts after complaints from Brazil's authorities. Credit: Reuters

Brazil's tourist board condemned a selection of products being sold on the company's website including one which read "Lookin' to Score," next to a woman in a bikini, and another which said "I (heart) Brazil," with what appeared to be the image of a thong bikini inside the heart.

"Adidas always pays close attention to the opinion of its consumers and partners. Therefore, it is announcing that these products will not be sold any more," the sports giant said in a statement just hours after the board's criticism.

The tourism board said the government was "vehemently" against anything that "links Brazil's image to sex appeal," and said officials are working hard to repress "sexual tourism" during the World Cup.