A new code of conduct for the gambling industry will "give players more control" and "encourage" customers to play responsibly, the industry watchdog said.
The ABB said the code, which comes into effect tomorrow, had the "full support" of the gambling industry.
We want to take steps to protect them because one problem gambler is one too many.
That is why we have put together the code, which introduces revolutionary new harm minimisation measures, the likes of which have yet to be seen anywhere in the world.
The industry has come together as one to promote responsible gambling. It is united in a fierce commitment to help vulnerable people....
We believe the measures strike the right balance between protecting customers without stopping the enjoyment of the eight million people who play on gaming machines without any problems.
More top news
A Labour MP has accused aides to Jeremy Corbyn and John McDonnell of a 'violation of privacy, security and confidentiality'.
Hate crime offenders face being slapped with tougher sentences after a surge in reports of abuse and attacks following the EU referendum.
Despite the sunshine in short supply in the places the next few days - it stays warm and a little humid and close in places.