A new code of conduct for the gambling industry will "give players more control" and "encourage" customers to play responsibly, the industry watchdog said.
The ABB said the code, which comes into effect tomorrow, had the "full support" of the gambling industry.
We want to take steps to protect them because one problem gambler is one too many.
That is why we have put together the code, which introduces revolutionary new harm minimisation measures, the likes of which have yet to be seen anywhere in the world.
The industry has come together as one to promote responsible gambling. It is united in a fierce commitment to help vulnerable people....
We believe the measures strike the right balance between protecting customers without stopping the enjoyment of the eight million people who play on gaming machines without any problems.
More top news
EastEnders has made UK soap history by casting a transgender actor to play a transgender character in a continuing role.
More than 2,000 suspected criminals avoided prosecution last year because of their ill-health or age, new figures reveal.
A woman has appealed to find the "dapper" stranger who confronted the man who allegedly groped her on a bus.