A new code of conduct for the gambling industry will "give players more control" and "encourage" customers to play responsibly, the industry watchdog said.
The ABB said the code, which comes into effect tomorrow, had the "full support" of the gambling industry.
We want to take steps to protect them because one problem gambler is one too many.
That is why we have put together the code, which introduces revolutionary new harm minimisation measures, the likes of which have yet to be seen anywhere in the world.
The industry has come together as one to promote responsible gambling. It is united in a fierce commitment to help vulnerable people....
We believe the measures strike the right balance between protecting customers without stopping the enjoyment of the eight million people who play on gaming machines without any problems.
More top news
Some British bosses are concerned about the impact of an EU ruling that obese people can claim similar employment rights to the disabled.
An audio series about a 15-year-old murder mystery that has captivated global audiences reaches its conclusion today.
Passengers cry out and prayers are heard as a plane endures turbulence so severe it forced the pilot to take an unscheduled landing.