Tourism businesses affected by the floods are to get a £2 million Government support fund.
Announced by Culture Secretary Maria Miller today, the fund will enable experts to visit flood-hit areas to give practical advice and support to tourism firms.
The experts will help tourist bosses to communicate effectively with their customers online, give advice on what business support measures are available and how to access them, and marketing their businesses so that tourists know what is still on offer.
The advice sessions for the affected businesses will be hosted by VisitEngland and run throughout March. The fund is in addition to the £10 million, to help flood-hit businesses generally, announced by the Prime Minister on February 17.