Tourism businesses affected by the floods are to be given £2 million of Government support fund to "get back on their feet as quickly as possible", the Culture Secretary said.
Maria Miller said: "Experts will be put on the ground to help small businesses with practical advice and communications while a bespoke Easter marketing will bring people back to the areas hit."
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It was a cloudy start across many eastern areas first thing. However, Sunday shaping up to be a warm sunny day for most.
Former Work and Pensions Secretary Iain Duncan Smith has David Cameron should remain prime minister even if Britain votes to leave the EU.
Tony Blair has said Leave campaigners are focusing on immigration "because they've lost comprehensively the debate on the economy".