Tourism businesses affected by the floods are to be given £2 million of Government support fund to "get back on their feet as quickly as possible", the Culture Secretary said.
Maria Miller said: "Experts will be put on the ground to help small businesses with practical advice and communications while a bespoke Easter marketing will bring people back to the areas hit."
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Thursday will be an unsettled day across many northern areas with outbreaks of rain which could be heavy, accompanied by strong winds.