The tourism infrastructure has been largely unaffected by flooding, VisitEngland chief executive James Berresford said, as the Government pledged another £2 million to support local businesses.
Mr Berresford added: "Our message to customers is 'Business as usual'. Despite many areas having been affected by bad weather and some travel disruption, the tourism infrastructure is largely unaffected."
More top news
Some dogs have been at the Battersea Dogs and Cats Home for more than a year. Can you make their Christmas and give them a new home?
Selfless Donna Wood from Staffordshire has left her husband and children at home so she can help save lives in Sierra Leone.
From Sierra Leone to Cyprus, 8,500 Christmas boxes were sent out to every serviceman and woman from the UK.