The tourism infrastructure has been largely unaffected by flooding, VisitEngland chief executive James Berresford said, as the Government pledged another £2 million to support local businesses.
Mr Berresford added: "Our message to customers is 'Business as usual'. Despite many areas having been affected by bad weather and some travel disruption, the tourism infrastructure is largely unaffected."
More top news
Rain expected in the next 24 hours - no surprise there with it being a Bank Holiday - but there'll also be some brighter skies in places.
The presenter's former bandmate failed to impress the judges with his rendition of OneRepublic's Counting Stars.
Girl group 4th Power, a twerking grandmother and a skiving dental receptionist were among the contestants hoping to be the next big thing.