Pistorius advert withdrawn after record number of complaints

Paddy Power's controversial Oscar Pistorius advert is to be withdrawn with immediate effect, after the advertising watchdog received an "unprecedented number of complaints" over it - more than 5,200 so far.

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Paddy Power's Oscar Pistorius advert to be investigated

Paddy Power's Oscar Pistorius ad on their blog. Credit: Paddy Power.

The Advertising Standards Authority (ASA) has launched an investigation into an ad by bookmaker Paddy Power guaranteeing to refund losing bets if South African athlete Oscar Pistorius is acquitted of murder.

46 complaints were made to the ASA about the promotion, which appeared in newspapers and on social media.

A petition on Change.org has also been signed by more than 115,000 people.

A spokesperson for Paddy Power said: "Despite the ASA announcing their investigation, we stand by our decision to run this betting market and publicise it to punters."

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