Britain has "normalised being overweight" and needs to get a tough grip on the UK's sugar addiction, the chief medical officer has told MPs.
Speaking at the health select committee, Professor Dame Sally Davies warned promoting physical education would not be enough to solve the obesity crisis.
I worry that we have re-sized a women's dress size so that a size 14 now was a size 12 when I was student. We have normalised being overweight.
We have to find a new way - not of ostracising people who are obese and making them feel bad about themselves - but somehow of helping them to understand this is pathological and will cause them harm.
We have a generation of children who because they are overweight and lack activity may not live as long as my generation; they will be the first generation who will live less.