Paddy Power's controversial Oscar Pistorius advert is to be withdrawn with immediate effect, after the Advertising Standards Authority received an "unprecedented number of complaints."
The ad, which offers "money back if he walks" or is found not guilty of killing girlfriend Reeva Steenkamp featured a photograph of Paralympic gold medallist Pistorius, mocked up as an Academy Award statuette.
A spokesman for the advertising watchdog said: "We consider the ad may be seriously prejudicial to the general public on the ground of the likely further serious and/or widespread offence it may cause.
"We are also concerned that the good reputation of the advertising industry may be further damaged by continued publication of this ad."
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