Shares in Mecca owner Rank surged 8.6% following the Chancellor's duty cut announcement, which it called "an important boost" for Britain's bingo clubs.
Rank, which operates 97 Mecca Bingo clubs, said that as a result of the duty change it would be able to invest in the development of three new clubs and safeguard the future of a number of existing clubs.
Chief executive Ian Burke said, "By bringing bingo duty into line with other forms of gaming entertainment, the Government has created a basis for renewed investment and innovation."
George Osborne's Budget confirmed the duty on bingo will be reduced to 10%
The Government announced the halving of bingo tax to 10% in the Budget today in a move that could help struggling clubs across the country.
Watch again after we put your questions to the experts live and asked how the Budget affects you
ITV News Consumer Affairs Editor Chris Choi has been speaking to people in Sheffield about the impact of George Osborne's Budget.