'No make-up selfies' raise £8m for Cancer Research UK

The online craze of 'no make-up selfies' has helped to raise £8 million in donations to Cancer Research UK. Other cancer charities have also seen a spike in donations following the online campaign of women taking photos of themselves without make-up.

View all 7 updates ›

'No make-up selfies' lead to £2m charity donations

'No make-up selfies' have now prompted £2 million to be donated to Cancer Research UK.

The internet craze, which has gained momentum on social media in the UK in the last week, involves women taking photographs of themselves without make-up, posting them online, making a donation to charity and nominating others to do the same.

Other cancer charities have also seen a rise in donations following the campaign.

On Thursday Cancer Research UK revealed they had received £1 million in donations off the back of the trend in just 24 hours. Today they tweeted:

More on this story