The trend for women sharing pictures wearing no make-up and giving a donation to a cancer charity has now raised £8 million for Cancer Research UK.
The charity confirmed today that the the #nomakeupselfie trend has netted the impressive sum in just over a week.
Other cancer charities have also benefited from extra donations due to the social media led campaign.
Breast cancer sufferer Amanda McDonald and her husband posted a picture of themselves which has attracted over 30 thousand likes on Facebook
A selection of tweeted pictures of women without make-up that are aiming to raise money for cancer charities.
A flurry of 'no make-up selfies' on social media timelines have helped one cancer charity raise £1million in the past 24 hours.