'No make-up selfies' raise £8m for Cancer Research UK

The online craze of 'no make-up selfies' has helped to raise £8 million in donations to Cancer Research UK. Other cancer charities have also seen a spike in donations following the online campaign of women taking photos of themselves without make-up.

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Text errors see selfie donations 'reach wrong charity'

Cancer Research received £2m in just two days thanks to the social media craze.

Thousands of pounds donated during the #nomakeupselfie craze was accidentally sent to the wrong charity, according to a report.

The BBC said that more than £18,000 had been erroneously given to Unicef rather than Cancer Research by people who had texted the word 'DONATE' rather than 'BEAT'.

Other charitable selfie-takers had accidentally auto-corrected the word 'BEAT' to 'BEAR' and in turn received a response from a wildlife charity thanking them for enquiring about adopting a polar bear.

Unicef told the BBC they were working on passing the misdirected donations on to Cancer Research.

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