The BBC said that more than £18,000 had been erroneously given to Unicef rather than Cancer Research by people who had texted the word 'DONATE' rather than 'BEAT'.
Other charitable selfie-takers had accidentally auto-corrected the word 'BEAT' to 'BEAR' and in turn received a response from a wildlife charity thanking them for enquiring about adopting a polar bear.
Unicef told the BBC they were working on passing the misdirected donations on to Cancer Research.
Breast cancer sufferer Amanda McDonald and her husband posted a picture of themselves which has attracted over 30 thousand likes on Facebook
A selection of tweeted pictures of women without make-up that are aiming to raise money for cancer charities.
A flurry of 'no make-up selfies' on social media timelines have helped one cancer charity raise £1million in the past 24 hours.