The Energy Secretary welcomed today's announcement from SSE that it is freezing energy bills until January 2016. He said it should encourage other energy firms to follow suit.
This shows that the Big 6 are starting to realise they need to take big action if they want to keep their customers, who have been switching supplier in record numbers.
SSE have shown today that the big energy firms are able to cut their costs and profits, and be confident about their ability to weather potential uncertainty in the wholesale markets, to give billpayers long-term price security.
Customers of the others will be asking whether their suppliers will do the same. The Government encourages people to shop around for the best deal.
Last September SSE came out against Labour's plans for an energy price freeze, but today the CEO seemed to forget these previous views.
SSE's decision to freeze energy bills is about protecting its shareholders as well as dealing with customers' concerns about rising prices.